How much are you relying on Facebook
for your daily news information? Now more and more people read news via social
media such as Facebook and Twitter. According
to eMarketer “ Facebook users spent an average of 423 minutes
each on the site in December. By contrast, a PEJ analysis of Nielsen Net View
data puts the average time on a top 25 news site at just under 12 minutes per
month.” But the research confirms that Facebook and Twitter are now pathways to
news, but their role may not be as large as some have suggested. The population
that uses these networks for news at all is still relatively small. In other
words, social media are additional paths to news, not replacements for more
traditional ones.
From the graph, you can see over all
just 9% of digital news consumers very often follow news recommendations from
Facebook or from Twitter on any of the three digital devices. That compares
with more than a third, 36%, who very often go directly to news organizations
on one of their devices, 32% who get news from search very often, and 29% who
turn to some sort of news organizer site or app.
Between Twitter and Facebook, their function is different
from each other. Facebook news users get more news from friends and. For
Twitter users, though, the news links come from a more even mix of family and
friends and news organizations. So how much are you relying on social media to
access to news?
We all read a lot of articles relevant to a survey or a
research, but they never provide detail about the survey. That’s why sometimes
we have some doubt about result. The unique part for this article is that it
provides details about the research. We can learn how they make this survey and
how effective it is.
Here is the detail they provide about this survey.
About
the Survey
The analysis in this report, What Facebook and
Twitter Mean for News, is based on aggregated data from three telephone surveys
conducted in January 2012 (Jan. 12-15, Jan. 19-22 and Jan. 26-29) with national
samples of adults 18 years of age or older living in the continental United
States. Interviews were conducted with a total of 3,016 adults (1,809
respondents were interviewed on a landline telephone, and 1,207 were
interviewed on a cellphone, including 605 who had no landline telephone). The
survey was conducted by interviewers at Princeton Data Source under the
direction of Princeton Survey Research Associates International. A combination
of landline and cellphone random digit dial samples were used; both samples
were provided by Survey Sampling International. Interviews were conducted in
English. Respondents in the landline sample were selected by randomly asking
for the youngest adult person who was then at home. Interviews in the cellphone
sample were conducted with the person who answered the phone, if that person
was an adult 18 years of age or older.The combined landline and cellphone
sample are weighted using an iterative technique that matches gender, age,
education, race, Hispanic origin and region to parameters from the March 2011
Census Bureau’s Current Population Survey and population density to parameters
from the Decennial Census. The sample also is weighted to match current
patterns of telephone status, based on extrapolations from the 2011 National
Health Interview Survey. The weighting procedure also accounts for the fact
that respondents with both landline and cellphones have a greater probability
of being included in the combined sample and adjusts for household size within
the landline sample. Sampling errors and statistical tests of significance take
into account the effect of weighting. The following table shows the sample
sizes and the error attributable to sampling that would be expected at the 95%
level of confidence for different groups in the survey:
No comments:
Post a Comment